STAFFBASE DIGITAL WHITEPAPER - IT AUDIENCE

GOAL:

Design a long-form downloadable resource that would help promote the benefits of using Staffbase with companies who are currently using the Microsoft Suite. The main audience for this piece was IT Professionals.

DESIGN CONSIDERATIONS:

The design needed to reflect Staffbase's bold brand, while still connecting with IT audiences who are looking for accurate technical information to ensure they can trust a software provider. The goal here was to take an informationally dense document and make it readable, engaging, and trustworthy to help Staffbase connect with a new audience.