Personal Care Ingredient Catalogue
for Cambrian Solutions

Photo of brochure cover with an open brochure beside it. The cover features a woman touching her face, which is covered in flower petals. Overlaid, there are chemical formulas. On the inside spread, there are images of swatches of clay as well imagery of a closeup of a person's face, cropped close to only show the right half of their face. They have a soft smile. The ingredients featured on this spread are natural ingredients such as clay.
Association of Registered Graphic Designers (RGD) 2019 In-House Design Competition Award of Merit Winner.
A photograph of a brochure that is open face down on the ground, with the front and back cover facing the camera.
Association of Registered Graphic Designers (RGD) 2019 In-House Design Competition Award of Merit Winner.
A photograph of an inside spread of a brochure which features hyaluronic acid ingredients and an image of a woman who is smiling and partially submerged in water. The photograph is overlaid to a photo of a pale blue puddle of a skin care serum.
Association of Registered Graphic Designers (RGD) 2019 In-House Design Competition Award of Merit Winner.
Photograph of the Table of Contents spread of a brochure which features a photograph of a swatch of foundation makeup in a light, peachy-pale skin colour.
Association of Registered Graphic Designers (RGD) 2019 In-House Design Competition Award of Merit Winner.
Objective: 
To showcase the variety of value-added ingredients that Cambrian offers with an eye-catching guide highlighting the wide range of unique benefits and functionalities. 

Design Solution:
To reflect the significance of product look and feel within the Personal Care industry, the catalogue uses texture as a key element of the design with swatches and smudges of creams, concealers, clays and waxes. The tactile element on the page mimics how consumers often try products on the backs of their hands. On the cover, chemical formulas overlaid over natural, botanical ingredients represent the intersection of science and nature in the ingredients. The catalogue was very well received and Cambrian sales representatives use the booklet on a weekly basis when introducing themselves and the company to prospective customers.
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Credits: 
Marketing Manager: Sarah Burgess 
Designer: Alyson von Massow Provisional RGD 
Strategy/Content: Amelia Walker, Shadan Rahman, Nicolas Munoz, Kippy Partridge, Diana Franco, Photography: Various