The goal for this booth was to showcase Staffbase's new AI offerings in an eye-catching and bold way. Stakeholders felt that we needed to have product imagery as a key element on this booth to ensure that we were showing off the new offering. To visually tell the story of how Staffbase's AI-Native Intranet breaks through the noise to reach all employees, we used gradient cracks to make it feel like our product was breaking through the walls of our booth to bring forward the future of employee experience.