GOAL:

Design ads promoting Staffbase's AI-Native Intranet and Internal Comms platform to an IT Audience.

DESIGN CONSIDERATIONS:

Through experimentation and collaboration with the performance marketing team, simple, messaging-first ads were found to perform the best. To align with this finding, the design of these ads focused on simplification. We didn't want to crowd the design with overly complicated product images that would be hard to understand at a small size, and we knew that we had to focus on concerns that would immediately resonate with the IT professionals we were targeting these ads towards.